Privacy Policy

Last Updated: 17 August 2026

Deluxe Beauty Shop (Pty) Ltd (“Deluxe Beauty Shop”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit or purchase from:

This Policy is intended to explain our approach to personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA).

1. Responsible Party

Deluxe Beauty Shop (Pty) Ltd

Email: [INSERT BUSINESS EMAIL]
Telephone: [INSERT TELEPHONE NUMBER]
Physical Address: [INSERT PHYSICAL BUSINESS ADDRESS]

2. Information We May Collect

Depending on how you use our website, we may collect information such as:

  • Full name;
  • Email address;
  • Telephone or mobile number;
  • Billing address;
  • Delivery address;
  • Order details;
  • Account information;
  • Customer service correspondence;
  • Payment-related information required to process an order;
  • IP address;
  • Browser and device information;
  • Website usage information; and
  • Information submitted through contact forms or other website features.

We only request information that is reasonably necessary for the relevant purpose.

3. How We Use Personal Information

We may use personal information to:

  • Process and fulfil orders;
  • Arrange delivery;
  • Process payments;
  • Communicate with customers about orders;
  • Respond to enquiries and complaints;
  • Provide customer support;
  • Manage customer accounts;
  • Prevent fraud and abuse;
  • Maintain website security;
  • Improve our website, products and services;
  • Comply with legal and regulatory obligations; and
  • Send marketing communications where legally permitted and where required, with appropriate consent.

4. Lawful Processing

We will process personal information only where there is a lawful basis to do so.

Depending on the circumstances, this may include:

  • Processing necessary to perform a contract with you;
  • Compliance with a legal obligation;
  • Your consent;
  • Legitimate business purposes permitted by law; or
  • Other lawful grounds recognised under applicable legislation.

5. Payment Information

When you make a payment through our website, payment information may be processed by an external payment service provider.

We do not intend to store complete payment-card information on our own systems where the payment is processed by a third-party payment provider.

Payment providers may have their own privacy policies and security requirements.

6. Delivery and Service Providers

We may provide relevant information to third parties where necessary to fulfil your order.

For example, this may include:

  • Courier or delivery companies;
  • Payment processors;
  • Website hosting providers;
  • Email service providers;
  • IT and security service providers; and
  • Professional or legal advisers where reasonably necessary.

Third parties will only receive information reasonably required for the relevant service or lawful purpose.

7. Marketing Communications

We may send promotional emails, messages or other marketing communications where permitted by law.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending essential transactional communications, such as order confirmations, delivery notifications or important service messages.

8. Cookies

Our website may use cookies and similar technologies to:

  • Keep the website functioning;
  • Remember user preferences;
  • Maintain shopping-cart functionality;
  • Understand website usage;
  • Improve website performance; and
  • Support analytics or marketing functionality where applicable.

You can configure your browser to refuse or restrict cookies. However, disabling certain cookies may affect website functionality.

9. Website Analytics

We may use analytics or similar technologies to understand how visitors interact with our website.

Where third-party analytics services are used, those providers may process certain technical information in accordance with their own privacy policies.

10. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

11. Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or where retention is required or permitted by applicable law.

Information relating to transactions may need to be retained for accounting, tax, legal, dispute-resolution or regulatory purposes.

12. Your Rights

Subject to applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of information where legally permitted;
  • Object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Request information about how your personal information is processed; and
  • Lodge a complaint regarding the processing of your personal information.

Requests may be submitted using the contact details below.

13. Accuracy of Personal Information

You should ensure that information provided to us is accurate and up to date.

If your information changes, please contact us so that we can update our records where appropriate.

14. Children’s Information

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

15. International Transfers

Some service providers used by an online business may process information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is conducted in accordance with applicable POPIA requirements.

16. Data Breaches

If we become aware of a security compromise involving personal information, we will take appropriate steps in accordance with applicable law.

Where legally required, affected parties and/or the Information Regulator will be notified.

17. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. Customers should review the privacy policies of third-party websites before submitting personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website together with the applicable “Last Updated” date.

19. Contact Us

For privacy-related questions, requests or complaints, please contact:

Deluxe Beauty Shop (Pty) Ltd
Email: [INSERT BUSINESS EMAIL]
Telephone: [INSERT TELEPHONE NUMBER]
Physical Address: [INSERT PHYSICAL BUSINESS ADDRESS]

If you are not satisfied with our handling of a privacy matter, you may have the right to lodge a complaint with the South African Information Regulator.

The Information Regulator provides services relating to POPIA compliance and complaints.

Information Regulator of South Africa
Website: https://inforegulator.org.za/